{"id":10824,"date":"2023-12-31T19:58:16","date_gmt":"2023-12-31T18:58:16","guid":{"rendered":"https:\/\/wajari.com\/blog\/searches-in-google-spain-in-2023\/"},"modified":"2024-01-01T22:58:28","modified_gmt":"2024-01-01T21:58:28","slug":"searches-google-spain-2023","status":"publish","type":"post","link":"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/","title":{"rendered":"Searches in Google Spain in 2023"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#The_year_in_search_2023\" >The year in search 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#News_from_2023\" >News from 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#Most_searched_recipes_in_2023\" >Most searched recipes in 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#Searches_2023_How\" >Searches 2023: How?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#Searches_2023_Why\" >Searches 2023: Why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#Search_2023_What_is_it\" >Search 2023: What is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wajari.com\/en\/blog\/searches-google-spain-2023\/#What_can_we_learn\" >What can we learn?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Nine years.  <strong>3285 days<\/strong> have passed since I started the tradition of posting my  <strong>year-end post<\/strong> with Google Spain search trends and I promise there wasn&#8217;t an edition where I wasn&#8217;t surprised by the shit we search on Google (<a href=\"https:\/\/wajari.com\/en\/blog\/what-are-we-looking-for-in-spain-in-2022\/\">2022<\/a>,  <a href=\"https:\/\/wajari.com\/en\/blog\/2021-in-google-searches\/\">2021<\/a>,  <a href=\"https:\/\/wajari.com\/blog\/2020-en-busquedas\/\">2020<\/a>,  <a href=\"https:\/\/wajari.com\/en\/blog\/2019-busquedas-google\/\">2019<\/a>, <a href=\"https:\/\/wajari.com\/blog\/2018-busquedas-google\/\">2018<\/a>, <a href=\"https:\/\/wajari.com\/blog\/lo-mas-buscado-google-2017\/\">2017<\/a>, <a href=\"https:\/\/wajari.com\/blog\/tendencias-de-busquedas-en-espana-2016\/\">2016<\/a>, 201 <a href=\"https:\/\/wajari.com\/blog\/como-ser-feliz-y-no-tener-gases-tendencias-de-busquedas-en-espana-2015\/\">5<\/a>).  <\/p>\n\n<p>Humans are much more predictable than it seems, and of course, many searches can be anticipated by looking at current events.  <\/p>\n\n<p>Interestingly, these days I was discussing with someone very special (my muse), why I have deliberately decided to stay away from mass media, and how it has helped my mental well-being.  <\/p>\n\n<p>For those who read this kind of post for the first time, I put in context. <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> publishes every year the statistics of the most searched things in each country and globally.  <\/p>\n\n<p><strong>Trends<\/strong> is a fantastic tool for SEO. Especially for the media, journalists, bloggers, editors, etc.  <\/p>\n\n<p>Every year, <strong>Google<\/strong> varies the data it shares a little.  <\/p>\n\n<p>Last year, for example, I excluded from the data <strong>search types<\/strong> that give us a lot to laugh about, such as how and why. Without a doubt, my favorites.<\/p>\n\n<p>This <strong>2023 <\/strong>shows us all the data, so I was delighted.  <\/p>\n\n<p>On a personal level, this has undoubtedly been my best year.  <\/p>\n\n<p>I have accomplished many goals and I have many beautiful things in store for 2024, so ending with this post on the last day of the year is a good closing of the cycle.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_year_in_search_2023\"><\/span>The year in search 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>This year Google catalogs our searches in:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>News<\/li>\n\n\n\n<li>Sports<\/li>\n\n\n\n<li>Films<\/li>\n\n\n\n<li>Music<\/li>\n\n\n\n<li>Recipes<\/li>\n\n\n\n<li>TV and series<\/li>\n\n\n\n<li>How did you&#8230;?  <\/li>\n\n\n\n<li>Why&#8230;?<\/li>\n\n\n\n<li>What is&#8230;?<\/li>\n<\/ul>\n\n<p>The last 3 are the ones that give us the most fun, not only to laugh for a while, but also to understand the aspects that most concern us as a society.  <\/p>\n\n<p>There are topics that I exclude such as sports, music and series. It is a list that only gives us clues of the trends in networks and fashions.  <\/p>\n\n<p>So&#8230; scratch that, let&#8217;s start to be surprised and laugh in equal parts.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"News_from_2023\"><\/span>News from 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>This is the list of the 10 most searched things in news:  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>chatgpt<\/li>\n\n\n\n<li>Elections 2023<\/li>\n\n\n\n<li>Women&#8217;s World Cup<\/li>\n\n\n\n<li>Rubiales<\/li>\n\n\n\n<li>Israel<\/li>\n\n\n\n<li>Mar\u00eda Teresa Campos<\/li>\n\n\n\n<li>Shakira<\/li>\n\n\n\n<li>Mbapp\u00e9<\/li>\n\n\n\n<li>Matthew Perry<\/li>\n\n\n\n<li>Marta Ch\u00e1varri<\/li>\n<\/ol>\n\n<p>Who is surprised that <strong>ChatGPT <\/strong>made this list?  <\/p>\n\n<p>AI is here to stay and change many paradigms and ways of working. Its advantages are fascinating and I know that much of my work will change in the coming years thanks to its penetration. They will have their disadvantages, but I think it is still too early to assess their impact.  <\/p>\n\n<p><strong>Elections <\/strong>are a common theme in these listings. What never ceases to amaze me is that celebrities from the world of entertainment and sports tend to sneak into these news listings.  <\/p>\n\n<p>Many times for <strong>deaths <\/strong>(Mar\u00eda Teresa Campos, Matthew Perry, Marta Ch\u00e1varri) or for events that have nothing to do with his artistic work (Shakira), which is why I don&#8217;t dedicate a single minute to him.  <\/p>\n\n<p>We know that human society is gossipy and will make a point out of anything. Sad, but it is part of our nature.  <\/p>\n\n<p>The theme of the death of famous people and their quests reflects one of society&#8217;s oldest fears: <strong>death<\/strong>. Especially in the West, the subject of death remains taboo.  <\/p>\n\n<p>As <em>Yamamoto Tsunetomo<\/em> points out in The Way of the Samurai: &#8220;Death always seems a long way off.&#8221;  <\/p>\n\n<p>But I get the impression that when we see it in famous people it surprises us and reminds us that it lurks much closer than it seems.  <\/p>\n\n<p>As <strong>Eckhart Tolle<\/strong> points out:  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Death is but the end of illusion, it is only painful if you keep clinging to it.&#8221;<\/p>\n<cite><strong>Eckhart Tolle<\/strong><\/cite><\/blockquote>\n\n<p>If we analyze the list, <strong>sports <\/strong>and <strong>entertainment <\/strong> <strong>news <\/strong>dominate the ranking.  <\/p>\n\n<p>Other issues that from my point of view may have more weight in our society, such as the case of Israel and the war with Palestine, elections or the Rubianes case, represent a minority.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_searched_recipes_in_2023\"><\/span>Most searched recipes in 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>As a lover of good food, and a regular user of Google to search for recipes, I always enjoy this list. Although this year I recognize most of them, I didn&#8217;t know them.  <\/p>\n\n<p>No idea why they became <strong>trends<\/strong>, but let&#8217;s check it out:  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>lemon serrano<\/li>\n\n\n\n<li>carnival ears<\/li>\n\n\n\n<li>caipirinha<\/li>\n\n\n\n<li>porra antequerana<\/li>\n\n\n\n<li>hakusai<\/li>\n\n\n\n<li>fig jam<\/li>\n\n\n\n<li>Italian pizza dough<\/li>\n\n\n\n<li>applesauce<\/li>\n\n\n\n<li>quince<\/li>\n\n\n\n<li>Castilian soup<\/li>\n<\/ol>\n\n<p><strong>Carnival ears<\/strong> are already very common in this list. I find the salad that sneaks in first place: &#8220;<a href=\"https:\/\/www.directoalpaladar.com\/cultura-gastronomica\/limon-serrano-plato-origen-judeoconverso-que-sobrevive-sierra-salamantina-mezcla-chorizo-atun-huevo-citricos\" target=\"_blank\" rel=\"noreferrer noopener\">Serrano lemon<\/a>&#8221; fascinating.  <\/p>\n\n<p>I did not know this dish and it has a curious origin (apparently Sephardic). This interesting mix of ingredients: eggs, sausages, citrus fruits, seems incredible to me and I&#8217;m going to try it in 2024.  <\/p>\n\n<p>The <strong>caipirinha <\/strong>also always sneaks in, how we love a good cocktail! And the &#8220;porra antequerana&#8221; a cold soup from Malaga repeats this year, since in 2022 it was the most searched recipe.  <\/p>\n\n<p>No idea why, but <em>hakusai<\/em>, which is also known as Chinese cabbage or Asian cabbage snuck into the fifth position. I do know this ingredient and it is very tasty.  <\/p>\n\n<p>There is never a lack of delicious homemade preparations such as: fig jam, quince jelly, applesauce and pizza dough, which in my experience, has nothing to do with the dough you buy prepared in supermarkets. So it is worth the effort. The same goes for homemade pasta.  <\/p>\n\n<p>A traditional dish is in the tenth position: the <strong>Castilian soup<\/strong> or garlic soup, so rich and comforting.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Searches_2023_How\"><\/span>Searches 2023: How?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>My three favorite rankings begin. The what, the how and the why.  <\/p>\n\n<p>As old as <strong>philosophy<\/strong>, they give us answers to human and existential concerns that make us better. Raise us on the shoulders of generations and lead us to human evolution. Or did I get carried away and ask a lot of silly questions?<\/p>\n\n<p>Let&#8217;s take a look at the list:  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>How the elections are going<\/li>\n\n\n\n<li>How to know if I have been assigned to a polling station<\/li>\n\n\n\n<li>How to vote by mail<\/li>\n\n\n\n<li>How to apply for the 200 euro grant<\/li>\n\n\n\n<li>How to know where to vote<\/li>\n\n\n\n<li>How to vote<\/li>\n\n\n\n<li>How to buy Treasury bills<\/li>\n\n\n\n<li>How do I know if I have been granted the 200 euro grant?<\/li>\n\n\n\n<li>What is the name of Piqu\u00e9&#8217;s girlfriend<\/li>\n\n\n\n<li>How to vote blank<\/li>\n<\/ol>\n\n<p>Majestic. This list takes us in a few seconds through an infinite cycle of society, take a deep breath because the next paragraph is about it:  <\/p>\n\n<p>How to know how the elections are going, how to know if it was my turn to go to a polling station \/\/ how to avoid going to a polling station by voting by mail, how the hell to vote, because if I don&#8217;t know where I vote \/\/ how will I know how to vote and of course we end up with: how to vote blank because the political options I have are crap and I prefer to vote blank than to support something that does not represent me.  <\/p>\n\t<div class=\"wp-block-jetpack-gif aligncenter\">\n\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"wp-block-jetpack-gif-wrapper\" style=\"padding-top:100%\">\n\t\t\t\t\t<iframe src=\"https:\/\/giphy.com\/embed\/lOgwgxvd7EP1AmdTxH\" title=\"jeje\"><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n<p>Curious, isn&#8217;t it? When will we realize that the system has more holes than a sieve?  <\/p>\n\n<p><strong>Elections <\/strong>as you can see dominated the ranking. How to apply for and how to know if I got the 200 euro grant of course. But others prefer to invest in the state, with Treasury bills.  <\/p>\n\n<p>And we end the <strong>ranking<\/strong> with one of the most important questions in society that makes me regain faith in humanity: What is the name of Piqu\u00e9&#8217;s girlfriend?  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Searches_2023_Why\"><\/span>Searches 2023: Why?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ol class=\"wp-block-list\">\n<li>why the war between Israel and Gaza<\/li>\n\n\n\n<li>why yellow flowers are given as gifts on September 21<\/li>\n\n\n\n<li>why Twitter is called X<\/li>\n\n\n\n<li>why the elections are being brought forward<\/li>\n\n\n\n<li>why S\u00e1lvame is cancelled<\/li>\n\n\n\n<li>why it does not rain<\/li>\n\n\n\n<li>why Lara \u00c1lvarez is not in Supervivientes<\/li>\n\n\n\n<li>why do i not get my period?<\/li>\n\n\n\n<li>why I sweat so much<\/li>\n\n\n\n<li>why Ramadan is done<\/li>\n<\/ol>\n\n<p>We start with a sad, but very valid question. I still don&#8217;t understand how in the middle of 2023 we are still witnessing wars.  <\/p>\n\n<p>I admit that the Israel-Palestine conflict generates a deep sadness in me and I don&#8217;t tend to see things as simply sides. I think it is simplifying reality.  <\/p>\n\n<p>Be that as it may, any death of any person is regrettable.  <\/p>\n\n<p>I hope human society begins to evolve once and for all in that sense.  <\/p>\n\n<p>I highly recommend a YouTube channel that I believe reports on any political issue at the international level with much more objectivity than traditional media: <a href=\"https:\/\/www.youtube.com\/@VisualPolitik\" target=\"_blank\" rel=\"noreferrer noopener\">VisualPolitik<\/a>.  <\/p>\n\n<p>The theme of yellow flowers was apparently a trend in TikTok and are given as gifts in different Latin American countries, especially in <strong>Mexico <\/strong>as a symbol of love and friendship.  <\/p>\n\n<p>About <strong>Twitter <\/strong>and the change to X, we know that it is a branding and branding decision, although many suspicions are generated about the change and the real motives. Twitter has really become for me a social network full of controversy and generalized hatred without sense, where everyone enters into sterile debates.  <\/p>\n\n<p>I&#8217;ve been away from that network for a long time, so I have little to say about it.  <\/p>\n\n<p>I was surprised by the &#8220;why don&#8217;t I get my period&#8221;. I understand there could be multiple reasons, but you googling it is not a very good sign. I hope you know how children are made.  <\/p>\n\n<p>The question of: &#8220;why do I sweat so much&#8221; reminds me of the 2015 ranking in which we asked ourselves: <a href=\"https:\/\/wajari.com\/blog\/como-ser-feliz-y-no-tener-gases-tendencias-de-busquedas-en-espana-2015\/\">how to be happy and not have gas<\/a>.  <\/p>\n\n<p>Well, if you did that search, I hope you stop sweating so much. I understand that it may be uncomfortable.  <\/p>\n\n<p>Survivors, &#8220;s\u00e1lvame&#8221;, etc. Searches on these topics always creep into the trends. I would like to believe that it reflects a society that has its needs covered and has a high standard of living, with social welfare; we are very fortunate in Spain.  <\/p>\n\n<p>&#8220;Why Ramadan is done&#8221;, I find it a very interesting quest. For me, approaching other religions, cultures or other forms of spirituality, with curiosity, is the basis of respect and understanding of the other.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_2023_What_is_it\"><\/span>Search 2023: What is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Amnesty<\/li>\n\n\n\n<li>Lawfare<\/li>\n\n\n\n<li>Botulism<\/li>\n\n\n\n<li>Hamas<\/li>\n\n\n\n<li>Synesthesia<\/li>\n\n\n\n<li>Ringworm<\/li>\n\n\n\n<li>The Kings League<\/li>\n\n\n\n<li>Kibbutz<\/li>\n\n\n\n<li>Sibo<\/li>\n\n\n\n<li>Surrogacy<\/li>\n<\/ol>\n\n<p>We finish the ranking with: What is&#8230;?  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Amnesty<\/strong> = In short: pardon. The search, I imagine, was generated by Pedro Sanchez&#8217;s amnesty to the issue in Catalonia in order to gain support for his investiture.  <\/li>\n\n\n\n<li><strong>Lawfare <\/strong>= It was sought because it was included in the agreement between the PSOE and the Catalan pro-independence supporters. According to the <a href=\"https:\/\/www.expansion.com\/economia\/2023\/11\/10\/654e5814e5fdea46318b4599.html\" target=\"_blank\" rel=\"noreferrer noopener\">newspaper Expansi\u00f3n<\/a>: &#8220;The use of judicial proceedings for the purpose of political persecution, discrediting or destroying the public image and disqualification of a political adversary&#8221;.<\/li>\n\n\n\n<li><strong>Botulism <\/strong>= <a href=\"https:\/\/www.mayoclinic.org\/es\/diseases-conditions\/botulism\/symptoms-causes\/syc-20370262\" target=\"_blank\" rel=\"noreferrer noopener\">Rare disease caused<\/a> by a toxin that attacks the nerves.  <\/li>\n\n\n\n<li><strong>Hamas <\/strong>= The Palestinian <a href=\"https:\/\/www.nationalgeographic.com.es\/mundo-ng\/guerra-entre-israel-hamas-claves-para-entender-conflicto_20837\" target=\"_blank\" rel=\"noreferrer noopener\">political-military organization<\/a> that is part of the Israeli war conflict.  <\/li>\n\n\n\n<li><strong>Synesthesia <\/strong>= I imagine the search for the term had to do with Miguel Bos\u00e9 experiencing this &#8220;sensation that occurs in a part of the body, which is not precisely where the stimulus has been applied&#8221;. Curious. It is a <a href=\"https:\/\/es.wikipedia.org\/wiki\/Sinestesia\" target=\"_blank\" rel=\"noreferrer noopener\">non-pathological variation<\/a> of human perception.  <\/li>\n\n\n\n<li><strong>Ringworm <\/strong>= Ringworm is an infection caused by a fungus. I think it was sought because at the beginning of the year there was an outbreak in different hairdressing salons in Spain.  <\/li>\n\n\n\n<li><strong>The Kings League<\/strong> = A soccer league that had its first edition this year.  <\/li>\n\n\n\n<li><strong>Kibbutz <\/strong>= Agricultural community in Israel. Community production and consumption colony essential to the formation of the State of Israel. The key word has appeared in the media at different times due to the conflict.  <\/li>\n\n\n\n<li><strong>Sibo <\/strong>= No idea why on social networks, especially Instagram and TikTok influencers started talking about this intestinal disturbance. It comes from the acronym: <em>Small Intestinal Bacterial Overgrowth<\/em> (bacterial overgrowth in the small intestine).  <\/li>\n\n\n\n<li><strong>Surrogacy<\/strong> = In Spain it is illegal this practice of assisted fertilization, also called &#8220;surrogacy&#8221; where a pregnancy agreement is generated from a foreign embryo.  <\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_we_learn\"><\/span>What can we learn?  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>As always, I like to do this analysis with a touch of humor, but always thinking that we can learn something from our society.  <\/p>\n\n<p>I am convinced that these trends say nothing. I laugh, I find it amazing the things we search for, but they can&#8217;t teach us anything, because society is much more complex than the searches we do on Google.  <\/p>\n\n<p>This 2023 I was fascinated by <strong>Jordan Peterson<\/strong>&#8216;s book, &#8220;<a href=\"https:\/\/www.jordanbpeterson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 rules for living. An antidote to chaos<\/a>&#8220;. All his rules seem to me to be great lessons learned and a very interesting way to understand our reality.  <\/p>\n\n<p>One of the rules that comes in handy for what we are analyzing is: &#8220;Before criticizing someone, make sure you have your life in perfect order&#8221;.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Be a little humble if you can&#8217;t enforce peace in your home how do you expect to run an entire city?<\/p>\n<cite><strong>Jordan Peterson<\/strong><\/cite><\/blockquote>\n\n<p>Trends in social networks, news, the world order itself marks a path, a rhythm. But that doesn&#8217;t mean that we can&#8217;t talk to ourselves, that we can&#8217;t be critical, have our own opinion.  <\/p>\n\n<p>The <strong>end of the year<\/strong> marks the end of a cycle, but every closure implies a new opening. Let us use these symbolic dates to put our lives in order. Are we on the right track? How do I feel?  <\/p>\n\n<p>As Peterson says, &#8220;You have to know where you are in order to start designing your journey.&#8221;  <\/p>\n\n<p>We need to get to know each other. It is our moral obligation as human beings.  <\/p>\n\n<p>Without knowing ourselves, we can hardly achieve our objectives or change our realities. But it is not easy. The mind, the <strong>ego <\/strong>, invades us continuously and it is difficult to be <strong>silent<\/strong>, it is difficult to sit down and reflect on our lives.  <\/p>\n\n<p><strong>Fear of change<\/strong>, of making mistakes, paralyzes us. Let&#8217;s pay attention. Let us be grateful for our past.  <\/p>\n\n<p>At the <a href=\"https:\/\/pontevedra.wordcamp.org\/2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordCamp in Pontevedra<\/a> this year, as a tribute to my friend <a href=\"https:\/\/wajari.com\/en\/blog\/jose-luis\/\" data-type=\"post\" data-id=\"10457\">Jose Luis<\/a>, in the welcome speech, I mentioned this fact from the book of the Zen Buddhist monk, <em>Shunmyo Masuno<\/em>:  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;If we go back ten generations, you have 1024 ancestors (&#8230;) If you do without just one of them you wouldn&#8217;t be here now. If you are alive today it is because they managed to survive. When you look at it this way, you can&#8217;t help but feel that if you are here it is not to your credit but to your ancestors&#8217;.&#8221;<\/p>\n<cite><strong>Shunmyo Masuno<\/strong><\/cite><\/blockquote>\n\n<p>Maybe it&#8217;s a bias, but I feel that the world is moving at an accelerated pace that does not allow for some peace and quiet.  <\/p>\n\n<p>In the Christmas message I sent to my clients, I told them that I felt that our desire for dopamine induces a hyper-stimulation.  <\/p>\n\n<p>I would love for us to take a moment this holiday season to relax, reflect on our lives, step out of the whirlwind of projects, calendars, quarters, and see our lives in perspective as we look to 2024.<\/p>\n\n<p>Take some time to <strong>calm our minds and serenity our spirits<\/strong>. And we can do this whenever we want, it doesn&#8217;t have to be at the end of the year.  <\/p>\n\n<p>As always the search engine ends its trends with its emotional video, this year in a tribute to its 25 years of search:  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google \u2014 25 Years in Search: The Most Searched\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3KtWfp0UopM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>I always criticize it a bit for its biases, but I recognize that we can extract very positive things. \ud83d\ude4f<\/p>\n\n<p>Human beings are <strong>social entities<\/strong>, we build each other in terms of collaboration. We cannot live without that sense of community, of group, of tribe.  <\/p>\n\n<p>Embrace your environment, be grateful for what we have every day, love yourself a lot and work with love to improve your own reality, beyond the screens and networks.  <\/p>\n\n<p>I hope 2024 will be wonderful for you. Thank you for being there!  <\/p>\n\n<p>Live long and prosper!  <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are we searching for in Google Spain in 2023? Trends that tell us about our society and culture thanks to search trends.<\/p>\n","protected":false},"author":1,"featured_media":10826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[71,91],"class_list":["post-10824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay","tag-google-en","tag-trends-en"],"featured_image_urls_v2":{"full":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"thumbnail":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN-150x150.png",150,150,true],"medium":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN-300x200.png",300,200,true],"medium_large":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"large":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"1536x1536":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"2048x2048":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false]},"post_excerpt_stackable_v2":"<p>What are we searching for in Google Spain in 2023? Trends that tell us about our society and culture thanks to search trends.<\/p>\n","category_list_v2":"<a href=\"https:\/\/wajari.com\/en\/categoria\/essay\/\" rel=\"category tag\">Essay<\/a>","author_info_v2":{"name":"Wajari Vel\u00e1squez","url":"https:\/\/wajari.com\/en\/author\/wajari\/"},"comments_num_v2":"0 comments","jetpack_featured_media_url":"https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png","uagb_featured_image_src":{"full":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"thumbnail":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN-150x150.png",150,150,true],"medium":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN-300x200.png",300,200,true],"medium_large":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"large":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"1536x1536":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false],"2048x2048":["https:\/\/wajari.com\/wp-content\/uploads\/2023\/12\/2023-12-Busquedas-Tendencias-EN.png",640,426,false]},"uagb_author_info":{"display_name":"Wajari Vel\u00e1squez","author_link":"https:\/\/wajari.com\/en\/author\/wajari\/"},"uagb_comment_info":0,"uagb_excerpt":"What are we searching for in Google Spain in 2023? 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