{"id":10659,"date":"2021-10-12T15:45:00","date_gmt":"2021-10-12T13:45:00","guid":{"rendered":"https:\/\/wajari.com\/blog\/seo-crawl-an-seo-software-for-seos\/"},"modified":"2023-10-17T14:07:41","modified_gmt":"2023-10-17T12:07:41","slug":"seo-crawl","status":"publish","type":"post","link":"https:\/\/wajari.com\/en\/blog\/seo-crawl\/","title":{"rendered":"SEO Crawl: An SEO software for SEOs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Value_proposition\" >Value proposition<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Panel_and_user_account\" >Panel and user account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Differential_factor\" >Differential factor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#SEO_Reports\" >SEO Reports<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Reports_menu\" >Reports menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Visibility_report\" >Visibility report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Keyword_map\" >Keyword map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Page_metrics\" >Page metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#SEO_workflows\" >SEO workflows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wajari.com\/en\/blog\/seo-crawl\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If there is something very common in the SEO world is that we love tools, software, spreadsheets, crawler programs, SAAS, plugins, etc.  <\/p>\n\n<p>Let&#8217;s face it, we&#8217;re a little &#8220;freaked out&#8221; about these technological things.  <\/p>\n\n<p>In addition, a good tool allows you to be more <strong>productive<\/strong> with your time, something essential in today&#8217;s times in order to make projects more profitable.  <\/p>\n\n<p>I admit that I cannot be entirely objective about the tool we will be analyzing today, because I know one of its founders virtually: <strong>David Kaufmann<\/strong>.  <\/p>\n\n<p>Leader and founder of an <a href=\"https:\/\/seoalive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO agency<\/a> that I know and admire very much: <strong>SEO Alive<\/strong>. I liked their clear, transparent proposal, that they worked by example, and also gave us excellent articles in their blog.  <\/p>\n\n<p>I was lucky enough to interview <a href=\"https:\/\/twitter.com\/Davidkaufmann16\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">David <\/a> over a year ago on my neglected podcast. And their projects and methodologies, I loved them.  <\/p>\n\n<p>I already knew back then that one of their goals was to create an <a href=\"https:\/\/seocrawl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO software<\/a> they called: <strong>SEO Crawl<\/strong>.  <\/p>\n\n<p>When David told me about it, I figured it would be a great tool for a simple logical reason: his team is made up of SEOs.  <\/p>\n\n<p>They have years of experience working with clients, so they know perfectly well the needs of working with projects for companies and professionals.  <\/p>\n\n<p>It took me a while to try their tool, and they launched a super cool <a href=\"https:\/\/seocrawl.com\/concurso-seocrawl\/\" target=\"_blank\" rel=\"noreferrer noopener\">contest<\/a>, to which I want to do my bit by participating, giving my personal and professional vision of this interesting software.  <\/p>\n\n<p>Let&#8217;s get down to business!<\/p>\n\n<p><em>Spoiler<\/em>. My idea is not just to do a software review. I will use the feedback icon if I consider things to improve, which I hope will help the development team for future versions.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_proposition\"><\/span>Value proposition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Let&#8217;s be honest, we use <strong>Google Search Console<\/strong>, but I don&#8217;t know of any SEO consultants or consultants that use the default SC charts because they are raw data, not designed to be very &#8220;usable&#8221; in reports.  <\/p>\n\n<p>For this reason, we usually export our reports to solutions such as <strong>Data Studio<\/strong> that allow us to perform analysis and draw more interesting conclusions.  <\/p>\n\n<p>On that need, I believe <strong>SEO Crawl <\/strong>has based its value proposition:  <\/p>\n\n<p>A way of working with search console (SC) data in a more efficient way and unifying functions such as project management and organization with work teams, something that is very useful as you will see below. \ud83d\ude09  <\/p>\n\n<p>Let&#8217;s take a step-by-step look at the entire tool:  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Panel_and_user_account\"><\/span>Panel and user account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Once you open your free account and sign up, you can analyze the tool&#8217;s desktop.  <\/p>\n\n<p>It is clean, minimalist and shows you the main data of the website you put in your data.  <\/p>\n\n<p>Something useful to have the main KPIs in a dashboard: Clicks, impressions, CTR and average position.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl-1024x315.png\" alt=\"Dashboard SEO Crawl\" class=\"wp-image-4628\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl-1024x315.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl-300x92.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl-768x236.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl-1536x473.png 1536w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/dashboard-seo-crawl.png 1907w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Project control panel<\/figcaption><\/figure>\n<\/div>\n<p>Like any software it allows you to edit your image and profile:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Cuenta-usuario-seo-crawl-1024x590.png\" alt=\"User profile seo crawl\" class=\"wp-image-4629\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Cuenta-usuario-seo-crawl-1024x590.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Cuenta-usuario-seo-crawl-300x173.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Cuenta-usuario-seo-crawl-768x443.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Cuenta-usuario-seo-crawl.png 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">User profile in SEO Crawl<\/figcaption><\/figure>\n<\/div>\n<p>And it has <strong>security<\/strong> options such as double verification (2-FA) and <strong>customize<\/strong> the frequency of email <strong>reports<\/strong>.  <\/p>\n\n<p>Weekly, monthly, and the notifications you receive from the tool when you work in a team:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/personalizacion-reporting-1024x652.png\" alt=\"Customization options for e-mail reports and notifications\" class=\"wp-image-4631\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/personalizacion-reporting-1024x652.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/personalizacion-reporting-300x191.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/personalizacion-reporting-768x489.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/personalizacion-reporting.png 1139w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Customization options for e-mail reports and notifications<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differential_factor\"><\/span>Differential factor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>After analyzing the tool for a while, I believe it has 4 features that make it very valuable and I will go into each point in more detail before analyzing the reports:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>SC historical data <strong>storage<\/strong> <\/li>\n\n\n\n<li>A curious <strong>SEO forecasting<\/strong> function anticipating the month&#8217;s performance<\/li>\n\n\n\n<li>Your own <strong>visibility index<\/strong> <\/li>\n\n\n\n<li>The <strong>color maps<\/strong> of the reports<\/li>\n<\/ul>\n\n<p><strong>(1) Historical data<\/strong>: We have to remember that SC has a <strong>time limit<\/strong>. It only stores historical information for up to <strong>16 months<\/strong>.  <\/p>\n\n<p>With SEO Crawl we overcome this limitation without any problem and without worrying about downloads.  <\/p>\n\n<p>For that alone, the tool is worth a lot.  <\/p>\n\n<p><strong>(2) <\/strong>The subject of the <strong>forecast<\/strong> caught my attention.  <\/p>\n\n<p>I find it very useful to anticipate the <strong>SEO performance<\/strong> that a website will have in clicks or impressions with a very visual &#8220;dotted column&#8221; that appears to you, independent of the day of the month that you review the reports:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico-1024x441.png\" alt=\"SEO forecasting in the SEO Crawl tool\" class=\"wp-image-4633\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico-1024x441.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico-300x129.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico-768x331.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico-1536x661.png 1536w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/informes-clics-impresiones-pronostico.png 1821w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Impressions and clicks<\/figcaption><\/figure>\n<\/div>\n<p>The truth is that I don&#8217;t know how accurate it will be and it is not data that I would use in my monthly reports with clients, but it gives me some &#8220;peace of mind&#8221; to see the report and anticipate the behavior of the month.  <\/p>\n\n<p>So this functionality is very good.  <\/p>\n\n<p><strong>(3) The proprietary visibility index<\/strong> allows you to analyze impressions and searches in an easy-to-understand visual dashboard with timestamps of search engine updates.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO-1024x313.png\" alt=\"SEO Crawl Visibility Index\" class=\"wp-image-4634\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO-1024x313.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO-300x92.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO-768x235.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO-1536x470.png 1536w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Indice-visibilidad-SEO.png 1808w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SEO Crawl Visibility Index<\/figcaption><\/figure>\n<\/div>\n<p>Visual aspects when transmitting data are essential to be able to draw conclusions.  <\/p>\n\n<p>Moreover, if you want to review trends, &#8220;try&#8221; to infer correlations between different SEO actions and increases or decreases in visibility indexes.  <\/p>\n\n<p>This is why it is one of the most used captures in reports, talks, etc. Conveys clear, brief, and concise information at a glance.  <\/p>\n\n<p>The <strong>data<\/strong> can also be conveniently <strong>exported<\/strong> to PNG, JPEG, PDF and even a vector image (SVG):  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"387\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/exportacion-datos.png\" alt=\"Export of visibility report data\" class=\"wp-image-4635\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/exportacion-datos.png 633w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/exportacion-datos-300x183.png 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><figcaption class=\"wp-element-caption\">Data export<\/figcaption><\/figure>\n<\/div>\n<p>(4) Finally, the <strong>color maps<\/strong>, was one of the things I liked most about the tool.  <\/p>\n\n<p>I love them because these simple color keys allow us to visualize the data much better.  <\/p>\n\n<p>For example, in the following screenshot we can see the <strong>main searches<\/strong> of a website with the heat map active in the impressions:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color-1024x379.png\" alt=\"Heat maps in SEO data tables\" class=\"wp-image-4636\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color-1024x379.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color-300x111.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color-768x284.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color-1536x569.png 1536w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Busquedas-principales-mapas-color.png 1812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Active heat map in searches for a project<\/figcaption><\/figure>\n<\/div>\n<p>Whoever hasn&#8217;t used a color map in SEO spreadsheets, cast the first stone!<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Reports\"><\/span>SEO Reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reports_menu\"><\/span>Reports menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<div class=\"wp-block-ugb-icon ugb-icon ugb-71ea63e ugb-icon--v2 ugb-icon--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-icon__content-wrapper\"><div class=\"ugb-icon__item ugb-icon__item1\"><div class=\"ugb-icon__icon\" rel=\"\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"info-circle\" class=\"svg-inline--fa fa-info-circle fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<p>First suggestion of the day: The <strong>side menu<\/strong> from my point of view is confusing. I have a hard time understanding how they group reports together and not having a <strong>breadcrumb trail<\/strong>, I tend to get lost, locating which report I am on at any given time.  <\/p>\n\n<p>There are 3 icons that seem to me to be report oriented and 4 workflow oriented:  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>The control panel with 3 options: General, visibility and keyword map that I will explain in the next sections.<\/li>\n\n\n\n<li>The target icon where we will find: Keywords, changes, countries, pages and folders. In this group is another of my favorite reports, the page metrics report. <\/li>\n\n\n\n<li>The trend icon with reports on new and lost KW, devices, opportunities and questions. <\/li>\n\n\n\n<li>Team members<\/li>\n\n\n\n<li>Tasks, backlogs and files (workflow)<\/li>\n\n\n\n<li>SEO Insights: I really liked this one, it reminds me of the Google Analytics dashboards where (in the future) you will be able to create KPIs tabs with data on improvements or decreases in metrics. Currently it only shows you downgrades and upgrades of KW and pages in the top 3 search engine positions. <\/li>\n\n\n\n<li>Sitemaps (in beta). I understand that so you can add from the panel, the sitemap without having to go to SC. <\/li>\n<\/ol>\n\n<p>Let&#8217;s review the <strong>main reports<\/strong>. <\/p>\n\n<p>The main panel of the project brings you the key Search Console metrics divided into:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Clics<\/li>\n\n\n\n<li>Prints<\/li>\n\n\n\n<li>Top changes<\/li>\n\n\n\n<li>Outstanding results (top performers)<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"614\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/clicks-dashboard.png\" alt=\"Click-through report with time comparison metrics\" class=\"wp-image-4639\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/clicks-dashboard.png 708w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/clicks-dashboard-300x260.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><figcaption class=\"wp-element-caption\">Click-through report with time comparison metrics<\/figcaption><\/figure>\n<\/div>\n<p>Both clicks and impressions have their time comparison metrics: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>MoM<\/strong> = The comparison of the same days of the month with the previous period.<\/li>\n\n\n\n<li><strong>YoY<\/strong> = Yearly comparison<\/li>\n<\/ul>\n\n<p>The temporal comparison is key.  <\/p>\n\n<p>I use it a lot with my reports, especially analyzing historical trends of one year compared to the previous year.  <\/p>\n\n<p>The <strong>top<\/strong> changes and <strong>top results<\/strong> report allows you to visualize the words and URLs that have gained the most clicks, impressions, CTR and average position in a period of time (7 days).  <\/p>\n\n<p>As we can see in the screenshot, it can be analyzed quickly and effectively.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/top-changes-1024x393.png\" alt=\"Report of main changes in your keywords\" class=\"wp-image-4640\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/top-changes-1024x393.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/top-changes-300x115.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/top-changes-768x295.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/top-changes.png 1455w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Top changes report<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visibility_report\"><\/span>Visibility report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>As I mentioned in the summary, it is one of my favorites for analyzing historical trends. If we can also &#8220;correlate&#8221; it with different Google updates, a great tip.  <\/p>\n\n<p>As you can see in the GIF, navigating with the cursor over the data shows you the number of impressions \/ searches but if you put the cursor over the Google annotations icon, it only shows you the annotations:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/SEOCrawl-visibilidad.gif\" alt=\"\" class=\"wp-image-4647\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-ugb-icon ugb-icon ugb-db03499 ugb-icon--v2 ugb-icon--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-icon__content-wrapper\"><div class=\"ugb-icon__item ugb-icon__item1\"><div class=\"ugb-icon__icon\" rel=\"\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"info-circle\" class=\"svg-inline--fa fa-info-circle fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<p>I would improve that detail: when you hover the cursor it shows you the typical <strong>help text<\/strong>. It would be very useful to understand what the update is about without leaving the chart.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_map\"><\/span>Keyword map<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The <em>keyword ranks<\/em> or <strong>keyword map<\/strong> is a great tip. The fact that you can <strong>tag<\/strong> keywords is an incredible advantage, especially when it comes to analysis and comparison.  <\/p>\n\n<p>I usually differentiate in the projects between the KW of categories of an online store, to the informative ones of a blog, to the ones of services, etc.  <\/p>\n\n<p>Segmentation allows us to produce more interesting analyses.  <\/p>\n\n<p>If we also have a <strong>heat map<\/strong>, the visualization of the data is simple and fast:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/mapas-keywords-1024x476.png\" alt=\"Keyword map with heat maps\" class=\"wp-image-4648\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/mapas-keywords-1024x476.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/mapas-keywords-300x140.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/mapas-keywords-768x357.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/mapas-keywords.png 1524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Keyword map with heat maps<\/figcaption><\/figure>\n<\/div>\n<p>You can create <strong>filters<\/strong> by:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Country<\/li>\n\n\n\n<li>Tags<\/li>\n\n\n\n<li>Devices<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_metrics\"><\/span>Page metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>As I said in the introduction, one of my favorites. We tend to focus a lot on keywords.  <\/p>\n\n<p>However, being able to analyze the <strong>behavior of a specific URL<\/strong>, the increase or decrease of its clicks, impressions, CTR, and see its trends in heat maps, is a considerable time saver when analyzing data.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/page-metrics-1024x444.png\" alt=\"Page metrics  \" class=\"wp-image-4650\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/page-metrics-1024x444.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/page-metrics-300x130.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/page-metrics-768x333.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/page-metrics.png 1513w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Page metrics<\/figcaption><\/figure>\n<\/div>\n<p>By far, this would be one of the reports that I would personally review the most and one of the ones that make me the happiest \ud83d\ude09  <\/p>\n\n<p>You can efficiently visualize growth or decline percentages and, like the other reports, filter by tags, countries, devices.  <\/p>\n\n<div class=\"wp-block-ugb-icon ugb-icon ugb-eb2e5a8 ugb-icon--v2 ugb-icon--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-icon__content-wrapper\"><div class=\"ugb-icon__item ugb-icon__item1\"><div class=\"ugb-icon__icon\" rel=\"\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"info-circle\" class=\"svg-inline--fa fa-info-circle fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<p>However, to <strong>export<\/strong> this data you must have the elite subscription. But it has a small <em>bug<\/em> that does not allow to close the warning without pressing <em>Upgrade<\/em>. Is it a mistake or on purpose? \ud83d\ude09  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_workflows\"><\/span>SEO workflows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>As I said at the beginning, the success I see for this tool is based on two keys: (1) data visualization and retention and (2) being able to unify team workflows.  <\/p>\n\n<p>&#8220;<em>Every man for himself<\/em>&#8221; goes the saying, but I don&#8217;t know of any consulting firm or consultant, or agency, that can get by without organizing workflows.  <\/p>\n\n<p>To do this, we use external tools that will depend on the tastes and needs of each one: Notion, Todoist, Trello, Asana, Evernote, Calendar, a spreadsheet, etc. There are thousands of options.  <\/p>\n\n<p>I personally tend to be a minimalist, less tools. SEO Crawl&#8217;s proposal is to centralize even these workflows in a tool that is transparent to the end customer.  <\/p>\n\n<p>While it is true that I usually document everything for my clients, they do not usually have access to work files such as Notion, where I organize the tasks of each project.  <\/p>\n\n<p>This software, created by SEOs for SEOs, demonstrates this care with this functionality.  <\/p>\n\n<p>A powerful <strong>canva-like list<\/strong> where we can work as a team and assign the status to each of them: Things to do, in progress and things done.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/tareas-flujo-seo-1024x392.png\" alt=\"SEO workflow and task dashboard\" class=\"wp-image-4651\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/tareas-flujo-seo-1024x392.png 1024w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/tareas-flujo-seo-300x115.png 300w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/tareas-flujo-seo-768x294.png 768w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/tareas-flujo-seo.png 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SEO workflow and task dashboard<\/figcaption><\/figure>\n<\/div>\n<p>If you have worked with any task management tool it will sound very familiar to you:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"965\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Ficha-tareas-SEO.png\" alt=\"SEO task card\" class=\"wp-image-4652\" srcset=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Ficha-tareas-SEO.png 728w, https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Ficha-tareas-SEO-226x300.png 226w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><figcaption class=\"wp-element-caption\">SEO task card<\/figcaption><\/figure>\n<\/div>\n<p>Status of the task, responsible, impact, complexity. Possibility to add dates, descriptions, files, followers.  <\/p>\n\n<p>I often collaborate with other SEO professionals and we use Notion to track things very similarly.<\/p>\n\n<p>But here we would have everything centralized and working with Search Console data, which is the SEO tool par excellence.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>I have tried to analyze (almost) all aspects of the tool and do a rigorous review.  <\/p>\n\n<p>I&#8217;m sure I&#8217;m missing some aspects, but it is undoubtedly one of the most complete tools currently available to <strong>streamline<\/strong> our SEO workflows and <strong>improve<\/strong> SC analysis and indicators.  <\/p>\n\n<p>It is not an SEO software that extracts data from other sources, and I imagine that in the future being able to incorporate other metrics, for example from <strong>Google Analytics<\/strong> would be a future possibility for growth.  <\/p>\n\n<p>I think they are on the right track. They have a clean, complete version that could improve your workflows, especially if you work in teams and\/or collaborations with other people.  <\/p>\n\n<p>I admire David, his work, his agency and I wish them the best of luck in the promotion of this software, which is born on the right foot and based on their own needs as a team dedicated to SEO projects.  <\/p>\n\n<p>So I imagine that each of the features developed so far, has been the product of a good reflection and a lot of love \u2764\ufe0f<\/p>\n\n<p>I hope my constructive criticism will help them to improve future versions of it and I say goodbye wishing them a long life and prosperity! and of course with my &#8220;chachi piruli&#8221; gif:  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/Gif-Wajari.gif\" alt=\"\" class=\"wp-image-4655\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SEO Crawl review and analysis a SEO software to improve your Search Console data analysis and workflows.<\/p>\n","protected":false},"author":1,"featured_media":9931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-10659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"featured_image_urls_v2":{"full":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"thumbnail":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl-150x150.png",150,150,true],"medium":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl-300x200.png",300,200,true],"medium_large":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"large":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"1536x1536":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"2048x2048":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false]},"post_excerpt_stackable_v2":"<p>SEO Crawl review and analysis a SEO software to improve your Search Console data analysis and workflows.<\/p>\n","category_list_v2":"<a href=\"https:\/\/wajari.com\/en\/categoria\/seo-en\/\" rel=\"category tag\">SEO<\/a>","author_info_v2":{"name":"Wajari Vel\u00e1squez","url":"https:\/\/wajari.com\/en\/author\/wajari\/"},"comments_num_v2":"0 comments","jetpack_featured_media_url":"https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png","uagb_featured_image_src":{"full":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"thumbnail":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl-150x150.png",150,150,true],"medium":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl-300x200.png",300,200,true],"medium_large":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"large":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"1536x1536":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false],"2048x2048":["https:\/\/wajari.com\/wp-content\/uploads\/2021\/10\/2021-10-Blog-SEO-Crawl.png",640,426,false]},"uagb_author_info":{"display_name":"Wajari Vel\u00e1squez","author_link":"https:\/\/wajari.com\/en\/author\/wajari\/"},"uagb_comment_info":0,"uagb_excerpt":"SEO Crawl review and analysis a SEO software to improve your Search Console data analysis and workflows.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/posts\/10659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/comments?post=10659"}],"version-history":[{"count":5,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/posts\/10659\/revisions"}],"predecessor-version":[{"id":10692,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/posts\/10659\/revisions\/10692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/media\/9931"}],"wp:attachment":[{"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/media?parent=10659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/categories?post=10659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wajari.com\/en\/wp-json\/wp\/v2\/tags?post=10659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}